8/12/2023 0 Comments Max brenner locations![]() “When you keep opening new stores in a market which is challenging it creates capital stress, because it requires resources and capital investment and that's risky when the market is subdued,” he said. He said Max Brenner wanted to open seven new stores in Australia this year - which he described as a “growth for growth’s sake strategy”. However, Associate Professor Gary Mortimer from the Queensland University of Technology told Max Brenner’s Aussie nightmare can be compared to struggles faced by other food groups such as Craveable Brands - which owns Chicken Treat, Oporto and Red Rooster - and Retail Food Group Limited, which owns Gloria Jean’s and Michel’s Patisserie. Now, there are 15 stores in NSW, 12 in Queensland, five in Melbourne, two in the ACT and Western Australia, and one each in South Australia and the Northern Territory. The pair, who made BRW’s Young Rich list in 2013 with a fortune of $40 million, branched out across the country soon after. They opened their first cafe in Sydney’s Paddington in 1999 and the chain is now headquartered in Alexandria, in the city’s inner-west. In Australia, the chain - which is known for its fondue, crepes, milkshakes, waffles, and hot chocolate - is owned and run by husband and wife team Tom and Lilly Haikin. “The rise of social media and our embrace of lining up for pop-up, limited edition food items that we can then Instagram has replaced the notion of dipping into a personal chocolate fountain which feels quite dated now.” “Now, artisanal chocolate and associated shops and cafes are everywhere: the novelty of Max Brenner has largely faded. “When Max Brenner opened in Australia in the late 1990s the food scene was very different,” she said. The chain is known for its fondue, crepes, milkshakes, waffles, and hot chocolate. She told there may even be a political factor at play - as the chain began life in Israel which has copped criticism over its ongoing and often violent feud with Palestine. “Chocoholics are respectfully invited to show their support by enjoying a hot chocolate or dessert as the Administrators assess the best solution to ensure Max Brenner Australia’s unique chocolate experience continues to delight millions of Australians in the future.”īusiness trends expert Dr Lauren Rosewarne from The University of Melbourne, said there may be many reasons for the confectionary brand’s Australian decline. “Max Brenner Australia remains open for business as usual at this time,” it read. McGrathNicol is understood to be considering selling Max Brenner or recapitalising the business, which has about 600 staff.Ī statement from the company thanked staff and customers for the support of the business over the years. ![]() ![]() However, the chain said it will be business as usual until further notice. The company’s directors appointed administrators McGrathNicol to undertake the urgent review and it is unclear how this will affect the chain’s 37 Aussie stores. LUXURY chocolate chain Max Brenner is facing an uncertain future as it is plunged into voluntary administration.Ī tough retail climate resulting in sluggish sales and rising costs are understood to be behind the dramatic decision - which was taken on Sunday afternoon. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |